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The NCAA is Expanding March Madness for All the Wrong Reasons
The NCAA Tournament expansion isn't about discovering new contenders. It's about giving structural advantages to the conferences that already have them.
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On Game 7 & the Art of Accumulated Tension
No off nights, no next game, no hiding. Game 7 is where everything a series built comes due.
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“Ethical” Basketball & the Dream of a Meritocracy
What a movement against foul baiting says about us
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Steve Kerr & the NBA’s Ownership Neutrality Pivot
As the Warrior’s dynasty fades, little masks the tension between Steve Kerr’s politics and the NBA’s corporate shift to neutrality
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Victor Wembanyama & Challenging the Familiarity Tax
The Spurs superstar has captured the NBA zeitgeist, but history indicates that fascination fades quickly—will he be the exception?
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Access is Everything…Until it Costs Everything
The Dianna Russini story is what happens when a system built on blurred lines needs someone to pay for them, and who that someone always turns out to be
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The Case for a 58-Game NBA Season
A shorter, balanced schedule would improve player health, reduce tanking, elevate the In‑Season Tournament, and make the NBA’s regular season more viable
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More Than a Logo on a Box
With Racing Wheels, Barilla has built a pasta shape that is the perfect complement to F1 in a meaningful way that most brand partnerships fail to meet
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Giannis Antetokounmpo, Trade Requests, & Being the Bad Guy
Giannis wants to win, wants to stay beloved, and wants to maximize his contract. He can’t have all three.
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Victor Wembanyama & the Superstar Contrast
The Spurs star has ascended and, in the process, has shown us that he is the ultimate antithesis to his peers
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Duke Basketball & the Ruling Class Mirror
They have been the most hated program in America for forty years. That hatred is trying to tell us something
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Mohamed Diawara, Ramadan, & a Moment of Representation
The Knicks rookie fasted during the holy month and in the process shed light on the philosophy of Ramadan and created a human connection in the process