With concerns around soft tissue injuries, attention spans, and player availability, is it time for the league to revisit its quarter length? In 2023, when baseball introduced the pitch clock, it forced many longtime baseball fans to reckon with the reality that games were simply too long. Many complained about
Golden State is contending for a title by leaning fully into analytics ball...and changing our perception of math in basketball in the process In an episode of How I Met Your Mother, Ted Mosby (played by Josh Radnor) likens the game of basketball to mathematics by saying: "Basketball,
The Dallas Wings forward has ascended into stardom after years as a role player, reminding us of the beauty of reinvention and second chances in basketball and in life When I managed a Cricket Wireless location in Michigan, I pushed for a friend of mine to be hired as a
The smartphone market and NBA fandom share the same truth: people buy the big, chaotic thing while insisting they prefer the small, stable one In 2010 during a press conference addressing antenna issues in the latest iPhone, Apple co-founder and then CEO Steve Jobs made a proclamation that has
The Brooklyn Nets' uncertain place in New York reveals how billion-dollar franchises have become investment assets first, and community institutions second When the New York Knicks broke their 53-year championship drought, the entire city of New York commenced in a celebration that lasted an entire summer. Based
As schemes in the WNBA continue to evolve, so does the needed statistical profile of players in the front court The 2024 WNBA Draft is trending to be one of the best in the league's history, with players like Caitlin Clark, Angel Reese, Kamilla Cardoso, and Rickea Jackson
How a chase for fame and rising online presence has diminished an excellent shooting season on the court The influencer marketing industry is booming. From 2024 to 2025 the industry grew 12.12% to a value of $22.2 billion. It is projected to continue this upward trajectory as more
Analytics and advanced stats were meant to make understanding the game more intelligent, but increasingly it has fallen into the same efficiency trap that we face culturally My father is an interior designer—a profession that can be considered both art and science. The vision of how to utilize a
Seattle’s second year center has continued to refine her game and could be a blueprint for what the position might look like moving forward in the WNBA How would you define pressure as a professional basketball player? Would it be the expectations of being a high draft pick, maybe
The impasse between Blazers owner Tom Dundon and the city of Portland highlights a growing ownership trend: the stock portfolio optimization of NBA teams at all costs So often, sports teams are part of our identity. We live and die with the successes and failures, overanalyze transactions, and dedicate an
The fallout from a basketball moment has turned into a mirror of where the country sits in 2026 In a game between the Phoenix Mercury and Indiana Fever a play between Alyssa Thomas and Caitlin Clark has caused a national conversation. The play ended with Thomas making contact with Clark’
A spectacular rookie season has given the Minnesota Lynx exactly what every franchise wants, and forces them to answer a question sooner than they expected The Minnesota Lynx are one of the best run organizations in the WNBA. The Lynx have won the second most games in the WNBA since