Newsletter
Victor Wembanyama & Challenging the Familiarity Tax
The Spurs superstar has captured the NBA zeitgeist, but history indicates that fascination fades quickly—will he be the exception?
Omar Zahran
Newsletter
Access is Everything…Until it Costs Everything
The Dianna Russini story is what happens when a system built on blurred lines needs someone to pay for them, and who that someone always turns out to be
Newsletter
The Case for a 58-Game NBA Season
A shorter, balanced schedule would improve player health, reduce tanking, elevate the In‑Season Tournament, and make the NBA’s regular season more viable
Newsletter
More Than a Logo on a Box
With Racing Wheels, Barilla has built a pasta shape that is the perfect complement to F1 in a meaningful way that most brand partnerships fail to meet
Newsletter
Giannis Antetokounmpo, Trade Requests, & Being the Bad Guy
Giannis wants to win, wants to stay beloved, and wants to maximize his contract. He can’t have all three.
Newsletter
Victor Wembanyama & the Superstar Contrast
The Spurs star has ascended and, in the process, has shown us that he is the ultimate antithesis to his peers
Newsletter
Duke Basketball & the Ruling Class Mirror
They have been the most hated program in America for forty years. That hatred is trying to tell us something
Newsletter
Mohamed Diawara, Ramadan, & a Moment of Representation
The Knicks rookie fasted during the holy month and in the process shed light on the philosophy of Ramadan and created a human connection in the process
Newsletter
The Mythology of the Climb in the NBA
And how Victor Wembanyama and the San Antonio Spurs may be dismantling it
Newsletter
The Glass Basketball Court Nobody Asked For
The Big 12's glass court was marketed as the future of basketball. It was really just the latest reminder that in the tech era, innovation is just another word for monetization.
Newsletter
Rethinking the NBA's 65-Game Rule
A decade of data suggests there’s a better balance between availability and excellence
Newsletter
The NBA’s Structure & the Inevitability of Tanking
The league wants to end tanking, but its own structure makes it an impossible task